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JAYANT
MATHEW
Creative & Design Leader
Maruti Suzuki
A-star
A-Star was a little different from the other cars in the Maruti stable. It was a sporty, stylish car made for the self-driven, young man who stood out from the rest of his generation..
The creative idea was about how this young man sees the world differently and how he has his own dictionary for everything. We called this dictionary, A-star Wackypedia.
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Maruti Suzuki
Grand Vitara
This campaign positioned the Grand Vitara as an SUV that enabled you to do more than just take on the elements.
It enabled you to take on your dreams.
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