With over 25 years of experience in creative strategy and design, I currently lead Sprinklr’s Global Brand and Creative Studio as Senior Director of Marketing. In this role, I drive creative solutions for  integrated B2B marketing strategies to strengthen Sprinklr's brand presence and position our SaaS offerings in a competitive marketplace. My work is rooted in collaboration and storytelling — aligning cross-functional teams to deliver compelling creative solutions that build product visibility and brand trust.

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My journey began in advertising, where I mastered the art of storytelling and design leadership across print, outdoor, TV, radio, retail, and digital. From there, I transitioned into consulting at BCG Design Studios, applying design thinking to solve complex business challenges. Today, at Sprinklr, I focus on building a culture of creativity and driving brand innovation for a global technology leader. Always curious, always learning, and passionate about the power of design and storytelling to inspire, connect, and create meaningful impact.