With an aptitude and flair for art, I opted for the visual arts and joined advertising in 1995.

 

After 21 years of graphic design, advertising and creative leadership, I have not just developed skills in design, communication and people management but also the experience to work on various mediums like print, outdoor, television, radio, retail and digital. These years, spent with several leading advertising agencies has also given me the opportunity to work on an extensive portfolio of brands from various product categories.

 

As an HFI trained Usability Analyst, I also bring to the table, a deeper understanding of the digital space combined with the traditional skills required in creating ideas and building brands.

 

Now, as a Design Project Lead at BCG Design Studio, I bring together all my skills and experience to provide Design Leadership for consulting projects from different parts of the world.